Microsoft’s MSN and FoxSports.com will unveil their co-branded sports site this Thursday, dumping ESPN. MSN in May announced a deal with FoxSports.com to exclusively provide sports programming throughout the Web portal. The agreement ended a three-year partnership between MSN and Walt Disney’s ESPN.com.
Check out the new FoxSports.com page on MSN (not yet launched, of course, but I hacked the URL)…
The gist of it: broadband heavy site. “It’s a strategic play,” said Ross Levinsohn, general manager of Fox Sports Interactive Media. “We should double traffic” after the co-branded site is launched, he added.
Current ESPN site; Current FoxSports.com site…
Related: ESPN Booted Off MSN; FoxSports In
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