Blog Post

Apple’s RSS Embrace Could Bolster Adoption

By giving its blessing to XML syndication, Apple is joining the trend of browser makers embracing Web news feeds and potentially bringing the technology to the masses.

Apple CEO Steve Jobs on Monday previewed company’s next version of its Web browser, dubbed Safari RSS. Safari RSS will allow users both to aggregate feeds directly in the browser as well as to automatically detect when a feed is available on a Web page.

Apple’s not the first one: Opera introduced RSS support with its latest browser, Opera 7.50, released in May, and the Mozilla Foundation is planning a feature to bookmark feeds with its Firefox 1.0 release later this year.