An interesting case study on how converting free consumer products into paid services tailored to a business clientele can be harder than it looks. Take the example of business IM…rather, how it has turned out to be for AOL and Yahoo. In the past week, both have decided to pull back on their corporate IM businesses.
The gist: The consumer IM services have been able to use their popularity as a way through the door. But convincing already cash-strapped IT managers to pay for something that works fine for free became a tough sell.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post