Nike’s Moves In Digital Content

Much has been written about Nike’s new custom blog project with Gawker Media, mainly hailing the custom blog publishing as a new form. Look at it from the other side..Nike’s entry into content..digital media content, to be more precise. Of course, to serve its own promotional needs…

And it is hiring a content manager to drive its digital content strategy…As the ad says: “You’ll also develop distribution strategies for content concepts by working with internal teams to provide recommendations on potential partners…Projects will focus on TV/Film/Video but may also include Publishing, Gaming, Web, Wireless, Magazines, Books, Comics and other appropriate new media.”

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