It’s All Going Mobile For Media Companies

They figured? As regular readers will know, companies such as Disney and Time Warner are considering if they should provide full mobile phone services with help from existing network operators.

Steve Wadsworth, president of Disney’s Internet Group, talks about his company’s upcoming mobile services. For example, a branded Disney or ESPN sports service could work, he said. Focusing on specific consumers such as sports fans could help increase customer loyalty and make marketing and customer service more efficient, Wadsworth said.

For all the skinny on mobile content, read our sister site MocoNews.net.

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