Best Buy Takes Stake in Napster With Digital Music Marketing Deal

Best Buy has reached a multiyear agreement to promote Napster as its leading digital music service through in-store marketing and broadcast, print and online advertising.

Under terms of the deal, Best Buy will receive Roxio stock worth up to $10 million over the term of the agreement and Napster will work with Best Buy in jointly funded marketing activities.

CBS MarketWatch: With a market capitalization of $167 million, the value of the Best Buy holding could be equivalent to 6 percent of Roxio’s outstanding shares.

More details in press release

Comments have been disabled for this post