Best Buy has reached a multiyear agreement to promote Napster as its leading digital music service through in-store marketing and broadcast, print and online advertising.
Under terms of the deal, Best Buy will receive Roxio stock worth up to $10 million over the term of the agreement and Napster will work with Best Buy in jointly funded marketing activities.
CBS MarketWatch: With a market capitalization of $167 million, the value of the Best Buy holding could be equivalent to 6 percent of Roxio’s outstanding shares.
More details in press release
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post