The Advertising Balance

The Media Drop mentions something close to my heart: how much advertising can I push down the pipe without crossing the line. There’s no science to it…the bottomline is I can’t break that unwritten trust…

The “Sponsor Post” explained: The “advertisement” was put in there in order to monetize the RSS feeds that were being read for his site. Think about it – we’re all shifting towards a lot more “feed reading” and a lot less direct visiting of sites than we did one year ago. It’s a time issue, mostly – but even so, this gives Ali the ability to a> open up a new revenue opportunity and b> perhaps take in some revenue against the bandwidth his feed takes up.

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