NYPost.com Taps AlmondNet for Behavioral Targeting

NYPost.com has begun using AlmondNet‘s behavioral targeting software to offer online advertising tied to users’ site behavior. Like other behavioral targeting players such as Revenue Science and Tacoda Systems, New York-based AlmondNet lets publishers sell lower-priced ad inventory at a premium based on visitors’ prior site behavior.

It has partnered with CMP Media to target ads on its technology Web sites.

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