Buried in this story on Blockbuster is some interesting info on release windows for movies. Studios are providing movies to cable, satellite and Internet services faster than ever. In 1999, retailers had a 53-day head start on average to market DVDs and cassettes before the movies appeared on cable pay-per-view, according to cable service provider In Demand.
Now that window of opportunity is down to 44 days as VOD orders have finally surpassed PPV.
Equally impressive, studios in the first half of 2004 licensed 20 movies to VOD in 30 days or less. That’s up from 14 in all of 2003 and three in 2002. This year’s fast-to-VOD films include X2: X-Men United, American Wedding, The Lord of the Rings: The Return of the King and Mystic River.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post