The Digital Content Attention Loop

I’ve written about this IBM reaserch before here: a white paper by IBM researchers on how media will evolve in the next 5-10 year cycle…the lead researcher Saul Berman spoke at API Publishers Forum recently, on how changes in broadband and mobile technology will affect media consumption patterns.

“People can’t really multi-task,” Berman said. “People do what I call packet-switch. People are dividing their time into smaller and smaller bits.” The report paints a picture of media companies evolving to the point where they pay much closer attention to what their customers want, and most importantly, to what they are willing to pay for. Berman calls the phenomenon an “attention loop” that “will enable successful companies to determine the optimal match of digital content and access rights to consumer needs and demands

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