Wanadoo to Drop ISP Tag For Wider Broadband Offer

It is interesting to see that when big portals/ISPs like MSN and even AOL to some extent are toning down their merging-ISP-access view of the world, European broadband provider Wanadoo is abandoning its ISP tag by merging its UK portal and Internet access businesses, setting itself up as a broadband service operator across all territories.

“We aren’t an ISP any more,” said a company spokesperson. “We’ll be offering many types of broadband product, such as wireless, voice-over-IP and video-on-demand, so everything on the portal and access side must be integrated.”

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