Twice as Many Online Newsletters Expected in 2004

This is a continuation of the story I mentioned yesterday…As the novelty of the electronic format begins to wane, and the various content begins to blur, the pendulum may begin to swing back in the other direction, Selland says–or at least more toward a hybrid solution. “I’d expect that we will see some companies…returning to paper as a differentiator or complement for their e-newsletters.”

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