Disney Aims at Video Renters with New Moviebeam

So this is how it works: Starz and RealNetworks come out with a PR blitz for their new online movie service, and then the other rival movie services scramble for their PR armory. Netflix made the first move, with its 500th story about launching an IP VOD service next year.

And now Disney gets worried, rolls out its top execs in front of Reuters, and gets this Reuters plug…the gist of it is that Disney’s broadcast airwaves-based VOD service would be better than an IP-based one.

“This is an opportunity for us to have a direct relationship with movie consuming customers,” said Peter Murphy, Disney’s chief strategy officer. “We are starting at movies, but it doesn’t have to stop at movies.” Moviebeam is expected to be a first step toward delivering movies, TV shows, sports and news to a range of products such as advanced cell phones or personal media players — portable gadgets the size of small books that store and play video.

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