Apple Shuns Video iPod

Apple boss quashes rumours of handheld movie player…

Here’s the gist of why: Brokering licensing deals with content distributors and creators, such as movie studios, is expensive and time-consuming. Also, there is yet to be any sign of great clamouring for portable video players by consumers. There are technical issues to consider, as well as the basic nature of immersing the senses that is required to watch a movie.

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