Big Three Move On Broadband Video Sales


The broadcast TV upfronts may be winding down, but work for the big three Internet networks is probably just beginning. Broadband video sales efforts are going at full throttle.

“Less video was sold through the upfront than we had expected, it’s still partially a timing issue, but a lot of good groundwork was laid for next year,” said Alan Schanzer, managing director, The Digital Edge, a unit of WPP Group’s Mediaedge:cia.

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