The Embargo School of Journalism

I broke the Starz-RealNetworks movie service story on Thursday, and the official announcement came Monday this week. This has led some people to believe that I was part of the embargoed press coterie who broke that embargo (Check in the comments section of Jeff’s blog entry).

Far from it…Had that “Mr Reporter” read my story, you would have seen the first para which says both Starz and Real refused to comment on the story. I had been working on the story since early last week, since Rob Glaser shot off his mouth at the D Conference by telling people present at the conference that they were launching this service next week. Someone passed on the tip to me…
The first thing I did was contact the two companies, telling them I was working on the story for Thursday, and they should comment officially. But they did not want to spoil there PR plans, which of course I was not a part of.

I spoke to about 20 people, just none of them the official sources, since they didn’t want to. I don’t adhere to PR schedules, since I am usually not a part of these schedules. I am known to spoil companies’ PR plans by breaking stories through unofficial sources…its called reporting, Mr Reporter. Did you learn your journalism from a PR school?

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