ShadowTV To Relaunch Consumer Product, Sell Advertising

ShadowTV, a streaming media consumer monitoring service, is banking on the fact that consumers’ migration to broadband will set the precedent for media consumption in the future that is increasingly personalized and on-demand.

While the broadcast networks and cable operators have their feet firmly planted on the set-top box, ShadowTV President Joachim Kim believes his company’s product will further drive change in media habits.

Currently, NBC is ShadowTV’s only major broadcasting licensee for consumers, although Kim notes that ShadowTV is currently in talks with other networks and cable operators.

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