This is called a hoax PR event: OD2 had announced its SonicSelector software in January, at Midem in Cannes (I was there), and also announced the penny-a-sony streaming option. Today’s move is just a formal launch announcement where the partners have started using its software…
So much for trying to steal the thunder away from Apple iTunes launch etc…
FT: OD2 said subscription services were not proving popular in Europe and its latest service would be primarily pay-as-you-go…Charles Grimsdale, OD2’s CEO, said its own download volumes went up 30 per cent the week that Napster launched.
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