Apple CEO Steve Jobs, the first rock star of the technology business, sat down with Walt Mossberg to talk about the computer company’s successes and its future. A transcript of his talk at D conference…
ON WMP versus Apple format: “Right now we’ve got a choice to make ourselves, which is should we spend our energy enhancing the music store and enhancing the iPod in the format that has 70% of the business or should we take some of that energy and stop innovating and go back and try to play Windows Media, which has 30% or less of the market. And we’ve chosen right now to go with the 70% format. We really believe that we can innovate much more if we control that technology.”
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