Jobs Discusses Apple’s Future

Apple CEO Steve Jobs, the first rock star of the technology business, sat down with Walt Mossberg to talk about the computer company’s successes and its future. A transcript of his talk at D conference…

ON WMP versus Apple format: “Right now we’ve got a choice to make ourselves, which is should we spend our energy enhancing the music store and enhancing the iPod in the format that has 70% of the business or should we take some of that energy and stop innovating and go back and try to play Windows Media, which has 30% or less of the market. And we’ve chosen right now to go with the 70% format. We really believe that we can innovate much more if we control that technology.”

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