How Instant Messaging is Setting the Table for High-Value Content

“IM’s ability to convey information simply, and directly in a near-realtime environment with increasingly assured delivery and archiving capabilities maximizes the potential for content to be noticed above the fray of less truly personal channels… Combined with the ability to execute transactions with similar levels of confidence, it’s bound to be a clear winner for the content industry – if they’re ready to accept people using messaging tools as their partners in content marketing.”

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