This is a rather unfair story, but play along. The basic argument is that there’s bad data, and then privacy issues…
The Philadelphia Inquirer started online registration in March…About 10 percent to 15 percent of the 300,000 registrations to date have bad e-mail addresses. According to Jupiter, forced registration sites as a whole have a 10 percent to 20 percent “bounce-back rate”.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post