Whitelisting is Hottest Topic – Should You Pay?

The stakes are about to go a lot higher in email delivery, as this story shows:

– ISPs and others that determine whether or not your email goes through are going to demand a lot more information that proves your email is actually coming from you and not a spammer.

– You’re probably going to have to pay-to-play to some extent, either to a for-profit or not-for-profit whitelisting service.

– ISPs really do want to hear from you before you have problems rather than just when something goes wrong. But you’ll have to track them down first.

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