More commentary from Barry Parr on making newspaper more like blogs or blog-friendly:
– Archives/Links: Bloggers add value to old news with commentary, context, community, links, inbound traffic, and Google cred. With online advertising (especially search-related advertising) growing explosively, the value of having stories permanently accessible on your site far outweighs the trivial incremental revenue that comes from selling your archives.
– Trackback: “Trackback is the most original and important innovation that blogs brought to the Web, and is the last one that newspapers are likely to adopt. When you read a story, you know who’s pointing to it and what they’re saying about it. Trackback creates the kind of context and metadata for each story that you can’t buy at any price.”
Related: Why Can’t A Newspaper Be More Like A Blog
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