Inside The Launch Of NBCOlympics.com

A detailed interview with Rex Sorgatz, interactive director for IBS, about the challenges and innovations behind NBC’s newest site, NBCOlympics.com.

On NBC local affiliates providing news to the site: “An amazing 217 affiliates have signed up to participate. It’s also a good opportunity to see what TV stations can do with internet sales — they get 100% of the revenue their O-Zone produces.”

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