Behind TechTarget’s Big Money

TechTarget raked in $70 million in venture funding…rival Jupitermedia CEO Alan Meckler shares his views on it: “Tech publishing online is a great business, but without lots of acquisitions it is very difficult and near impossible to achieve the growth rates that TechTarget is predicting. Twenty percent growth for three consecutive years would be a great victory.”

One dynamic which neither Alan nor companies like TechTarget and ZDNet are taking into the picture is how niche sites are and increasingly chip away at their bottomline, not necessarily on the revenue side (and that too will come sooner than later) but on the editorial and eyeballs side…

But then, you can figure out than I’m biased…

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