Chris Schroeder, VP of strategy at The Washington Post Co, has started writing a new column on digital changes: “What are the lessons of Korea and other advanced broadband societies for the future of content and marketing? Cutting through the Google IPO-hype, is the pay-for-performance model doing to the CPM what TiVo and PVRs are doing to the 30 second spot? What is the future of branding in a progressively quick-hit transaction media? Can local and niche sites withstand Google Local?”
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