Marketing expert Al Ries has written a provocative essay and has this rather sweeping statement: “Interactive TV has no future because it’s based on a flawed concept called convergence.”
“Convergence is fundamentally a flawed concept, but it’s even worse when you try to put an active medium (the Internet) together with a passive medium (television.)”
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post