Tech Gaints Root For Gaming Infrastructure

Providers of server hardware, software and services are looking at digital media infrastrucutre, specifically online gaming, as an area to expand into…

The advantages of back-end outsourcing are giving traditional giants like Sun, IBM and Microsoft a chance to play a role in the development of increasingly sophisticated interactive online entertainment.

BM is one of the main backers of Butterfly.net, while Sun last year formed a Game Technologies Group. Then there’s database giant Oracle, which adapted its grid computing technology to host the high-profile “Sims Online” game, and telecom giant Alacatel.

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