Maintaining iPod’s Dominance

Simple: Rethink subscriptions. “To stare down a raft of new music players, Apple needs to broaden its product line. It should consider forming partnerships to add iPod technology to cell phones and other futuristic devices. And it needs to address nagging quality problems, such as scratchy-sounding headphones and disappointing battery life.”

The subscription model may get even more appealing if Microsoft succeeds with its new “portable subscriptions”, through its new Janus DRM scheme…

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