CNET’s Changing Image

(end of page) This story touches on an aspect of CNET I’ve been thinking about for some time now…CNET’s shedding its media skin and for that matter, its techie skin, and trying to make a tech lifestyle play, revolving around content (not necessarily journalism, but info-based and marketing content).

Bambi Francisco: “CNet is an interesting play, mostly because the company is breaking out of its technology image and educating non-tech advertisers that technology information and news and online games isn’t just for the tech savvy or the geek. Technology is a lifestyle, they’ll sure to be touting soon…To the extent that CNet can attract that audience – it’s targeting 18- to 34-year-old males – it could also drive traffic to its advertising links, which are provided by Google. Currently, Google accounts for 12 percent of CNet’s total sales.”

Related:

Industry Moves: Former TechTV CEO Joins CNET As CMO

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