European TV broadcasters are losing viewers to the Web, a medium they must embrace as broadband roll out presses on. That’s according to UK-based research firm Strategy Analytics, which said in a new report that TV viewers are spending more time in front of the display connected to their PC, and less time watching the box.
On companies working on integrating TV and PC, the report points to Discovery Networks, which runs the Discovery Channel, The Learning Channel, Animal Planet and several others, as a media company that is a leader on this front. Discovery’s Web site includes interactive games and information, and importantly, a section devoted exclusively to broadband subscribers.
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