The oh-so-late entrant in the online newspaper market in UK, Associated New Media, the digital publishing division of Associated Newspapers, has added Glue London to the line-up of agencies promoting the online versions of its Daily Mail and Mail on Sunday properties.
The agency will work alongside Wieden & Kennedy, which was appointed to promote the sites offline in March.
The Daily Mail and The Mail on Sunday sites were launched earlier this month and, despite appearing later than rival titles like Guardian Unlimited and Electronic Telegraph, aim to attract 600,000 UK users a month, within six months.
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