iTunes To Make W Hip?

(last item on the page) iTunes Downloads + Wired Magazine + Wi-Fi + Unlimited Local Calls= W Wired Wonderland? That’s what the oh-so-hip W hotel chain is hoping..it is associating itself with Apple iTunes and hopes that digital zeitgeist rubs off it…

The W Hotels-Apple connection will be heavily promoted throughout the summer via print ads from RDA International/New York. A major component of the deal is a new “W Wired” package offered to W hotel guests from June 1 through Sept. 6. The package includes gift codes for three free song downloads at Apple’s iTunes Music Store, wireless access in W living-room areas and a free, three-month subscription to Wired magazine.

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