NYTimes.com on Content Economics

An interesting discussion (see second half of the page) on the economics of online newspapers broke out at an Adtech panel, with Martin Neisenholtz of NYTimes.com defending the value of his newspaper brand, how the site has moved way beyond just repurposing the newspaper, and the importance of developing multiple revenue streams…

“The time will come when the consumer will be willing to pony up for more content services on the Internet. Is that time here? It’s approaching. Broadband is a really big piece of that. The advertising business on the Web right now is very healthy. But there may come a time when it won’t be healthy. We are determined to eventually develop a second robust revenue stream. We happen to be fortunate to be the largest newspaper Web site in the world right now.”

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