McDonald’s Moves Into DVDs

McDonald’s is moving into DVD rentals… It will begin testing DVD rental kiosks at all 105 Denver stores. Smaller tests around Washington and Las Vegas had a huge response.

DVDs will be rented at Redbox kiosks, situated inside and outside restaurants. Rental fee: $1 a day — and they can be returned to any McDonald’s. If the summerlong Denver test is a hit, McDonald’s hopes to become the first fast-food chain to rent top DVDs nationally.

DVDPlay, which makes the machines, says it can supply a national rollout. The kiosks also are being tested in some Albertsons supermarkets in Salt Lake City…

This is McDs third experiment with digital media: Wi-Fi is being installed in stores around the country, and Sony Connect, the new online music service from Sony, has also tied up for music promos and sales…

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