M&A Special Part II: Tips for Evaluating a Subscription Site’s Potential

Tips from ContentBiz: If you’re considering purchasing a subscription site, here are some of the factors you should review in addition to the standard stuff you’d expect from any publication acquisition:

– Subscriber acquisition costs per tactic

– Digging into renewal rates

– Cash or accrual basis

– Potential for increased conversions

– Scalability & potential uses of back-end technology

Part 1: M&A Special: How to Evaluate Traditional Publications Online Potential

nepasmas.jpg Relevant Report: Practical Advice on Buying, Selling & Financing Paid Subscription Newsletters & Services: Although this guidebook is primarly focused on the needs of print newsletter publishers, it contains a wealth of data and advice for anyone involved in subscription services, online or off.

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