Tips from ContentBiz: If you’re considering purchasing a subscription site, here are some of the factors you should review in addition to the standard stuff you’d expect from any publication acquisition:
– Subscriber acquisition costs per tactic
– Digging into renewal rates
– Cash or accrual basis
– Potential for increased conversions
– Scalability & potential uses of back-end technology
Part 1: M&A Special: How to Evaluate Traditional Publications Online Potential
Relevant Report: Practical Advice on Buying, Selling & Financing Paid Subscription Newsletters & Services: Although this guidebook is primarly focused on the needs of print newsletter publishers, it contains a wealth of data and advice for anyone involved in subscription services, online or off.
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Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
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