Cable on Demand?

Not yet…but here’s why you need to get your act together.

On release windows for on-demand movies: (a factor which also affects online movie services, which get categorized in the on-demand window as well) Movie studios need to have their anxieties over VOD security and copyright issues eased before they will agree to shorten VOD release dates for their product. Forrester predicts release windows for on-demand movies will come closer to 30-days by the end of the year, an estimate shared by executives at In Demand. Pay-per-view and VOD release windows have traditionally come 45 to 60 days after video rental and sales windows for the same product; a problem that has hamstrung PPV and VOD sales.

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