A model which sounds perfect in theory, and something which MVNOs are trying as well..Virgin Mobile is the typical example which springs to mind. A case for more integrated services model, using content and communications as the driver, would be better for developing further revenues.
“Operators won’t simply provide a connection to the network; rather, they will position themselves to directly influence and profit from every aspect of the wireless experience: reliable connections, clear reception, attractive and easy-to-use phones, useful and fun applications, good customer service and more.”
“To do this effectively, mobile operators will need to interact more closely with handset manufacturers, content owners, software vendors and application developers.”
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