Guarding Against Broadband Commodatization

Use content, of course, that’s how….U.S. telcos must develop strategies that let them charge a premium for content, according to carrier and vendor executives at last week’s RHK Startrax 2004 Conference in San Francisco.

And while video-on-demand over broadband is a mere sliver of the online content world, it’s growing at 140% annually, according to RHK, and is quickly becoming the must-have product for carriers.

BellSouth, which has signed a distribution agreement with MovieLink, is exploring several VOD models including one in which users would pay a premium for faster movie downloads, according to Douglas Bulleit, chief strategist for the RBOC.

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