Another Generation Turns On, Tunes In But Doesn’t Drop Out

(sub. req.): I missed this one last week: FT had a special story on digital media adoption: Mobiles, video games and the net: as FT writers from Mumbai to New York discovered, little metropolitans would be lost without them. And, yes, they want that download now…

One thing that is particularly striking is that the “urban child” has very similar experiences in the digital world, wherever they live. An affluent 11-year-old in Mumbai “Googles” the same word on the web as an 11-year-old in New York. And a child living in Beijing exposed to computer games, mobile phones and the internet may have more in common with a child in London than someone growing up in rural Guizhou.

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