Japanese Publishers Push Return of the E-Book

A detailed story on the e-books market, content and devices in Japan…that includes book’s on mobiles. Several factors are now playing into Japan’s latest e-books offerings: the mainstream popularity of manga (graphic-based novels) in Japan, the vibrant screens of the latest PCs and cell phones, and the fact that more than 50 million Japanese are subscribing to entertainment content services on their cell phones.

Throw in Japan’s huge train-commuting population, with the common habit of packing cell phones and hand-sized paperbacks to pass the time, and you have fierce competition for the eyeballs of mobile readers.

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