Location Tracking Is Crucial to Baseball Webcasts

A story on how geolocation technology is vital for MLB.com’s new audio and video subscription services, being rolled out through MSN and other partners. The technology is being handled through Quova, which uses its database of IP addresses to dynamically provide authentication for users.

Interestingly, the approval is based on the subscriber’s actual location when the viewing request is made, not on the billing address. Data are updated twice a month under the deal inked between MLB and Quova.

Comments have been disabled for this post