(sub. req.): Another story speculating whether the stock surge of Chinese Internet portal players is sustainable or not…
The story says that growth in online gaming may carry these companies through…Chinese portals are under pressure to shift to games because they are worried about depending on revenue from the phone networks that deliver the SMS content they sell. “SMS is dramatically slowing down, and games offer a much closer link to the subscriber,” said Dylan Tinker, director of Internet research at UBS in Hong Kong.
Already in Q4 of 2003, games accounted for 44% of revenue at youth-oriented portal NetEase — more than SMS or advertising, for the first time.
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