Five leading trade organizations representing companies that provide movies, music and video games to consumers have formed the Coalition of Entertainment Retail Trade Associations (CERTA). The group plans to speak out regularly about common concerns and explore potential collaborations, focusing first on public policy matters.
CERTA members are the Digital Media Association (DiMA), Interactive Entertainment Merchants Association (IEMA), National Association of Recording Merchandisers (NARM), National Association of Theatre Owners (NATO), and Video Software Dealers Association (VSDA).
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