Napster Expands Into…Um, Everything

What is it with Napster management always intent on harming the brand? The parent company Roxio has now signed up with Brand Central as its exclusive U.S. licensing agency.

Which is fine, except that it intends to expand the Napster brand into…everything. “The Napster brand is a natural fit for product categories ranging from electronics and apparel to room decor and toys,” said Ross Misher, president of Brand Central, in the statement. Why? Napster’s music service doing wonderfully well?

Napster has some related brand extensions such as Napster MP3 player by Samsung, blank CDs from Imation, pre-paid music cards with InComm and media storage from Case Logic. Still…

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