Blog Post

The End of Linear Media

A story in wake of Bill Gates’ recent keynote at MSN Ad summit…Gates believes by 2010, all media will be interactive and delivered to consumers via some form of intelligent IP.

Among the thing he talked about: Subscription offerings will continue to grow. Look at the model driving MSN Direct, the service that delivers personalized information to a wristwatch device. Sure, it seems a little Dick Tracy now — basic news, sports, and weather information beamed to your forearm. But the beauty of this service is it’s driven by your preferences data, stored at MSN. Set your desires in one place and have everything delivered to multiple locations.