NYT Online’s Operating Profits Double

In its Q1 results declared today, revenues for New York Times Digital, the online division of parent company, grew 31.1 percent to $25.7 million, from $19.6 million in theyear-ago quarter, and operating profit more than doubled to $8.4 million from $3.2 million, primarily due to higher advertising revenues resulting from increased volume.

This resulted in an operating profit margin of 32.6 percent, the highest that NYTD has ever achieved.

InternetNews: On the conference call today, NYTD CEO Martin Nisenholtz said the unit has a “robust product development agenda” on tap for the next few months. NYTD is developing ad products to take advantage of the growth of broadband and the popularity of search engine marketing, Nisenholtz said. The division is also re-tooling vertical content areas to better attract advertisers.

Nisenholtz was especially optimistic about broadband-oriented products, saying he thinks the medium is at an “inflection point” at which it will begin to attract ad dollars that had once gone to broadcast media.

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