Business 2.0’s Reasons for Existence

Despite it being a great magazine, the question which more than a few people in Time Inc family keep asking…

Points of differentiation [from sister magazine Fortune, Forbes and BusinessWeek] include a focus on business strategy and tactics, as well as frequent attempts to identify growth opportunities. Does that sound like a bit of a cliché? Perhaps, but Business 2.0 publisher Lisa Bentley articulates it elegantly. “We like to refer to the magazine as a playbook for business,” she chirps.

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