BellSouth’s Approach To Broadband Content And Gaming

An interesting story on BellSouth’s approach to developing and bundling broadband content for its high-speed net subscribers…

The ISP has kept the content part inhouse, as opposed to handing over the majority of its broadband content development to another company. (SBC uses Yahoo! content while Qwest and Verizon have tight relationships with MSN)

BellSouth’s decision to bring the content management for its Internet access in house is looking like a calculated risk that may end up paying off later. Under the BellSouth model, users get faster access to exclusive content through relationships like MovieLink, which provides a library of more than 600 movies. On the gaming side, the company offers a rotating list of 60 to 80 free games from both big and small publishers, including GameHouse, Disney and OneWorld. About half of those games generate revenue to BellSouth through upgrades that are downloaded or subscriptions for online games.

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