Marketers, Music Sites Find It Takes Two To Tango

A story on the co-marketing deals being cut in the digital music market, following the Apple-Pepsi deal…

A new deal I hadn’t hear of before: Miller Brewing has enlisted Interpublic Group’s Zipatoni to coordinate a summer promotion with Samsung, Fender and Rolling Stone. Miller will give away 3,000 of the MP3 players and $50 in Napster credits. Fender’s 50th anniversary is a hook, with Rolling Stone as an umbrella partner (ads will also run in other music and men’s magazines).

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